Bulldogs, like many smooth-coated breeds, do not require much routine bathing because bathing removes natural oils and accelerates shedding. Shedding is quite common with Bulldogs in the Spring and Fall. When you do bathe your beautie, it is a good idea to put a small amount of ophthalmic ointment in the eyes first for protection. Be sure to discuss this with and get the correct ointment from your vet.
Also, be sure to use a good dog shampoo. Because of the Bulldogs many skin conditions, your vet might be able to recommend a beneficial shampoo for your Bulldog based on his needs. Many different formulas are available for a variety of skin conditions.
Always lather your Bulldog carefully, especially around the eyes, ears, and mouth and be sure to rinse thoroughly. Shampoo residue left on the skin can cause irritation. Also consider using a coat conditioner. Towel dry your Bullie as much as possible and then finish with a warm, not hot, blow dryer. If your Bulldog will not tolerate this, and most likely he won't, air combing or just air-drying is effective, just make sure it is done in a warm, non-drafty area.
Be prepared for your Bullies first trip outside after his bath, he's sure to repay you by rolling in the mud, feces, or any dead rodent thats available.